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      <image:title>SERVICES</image:title>
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    <lastmod>2025-08-21</lastmod>
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      <image:title>WORK</image:title>
      <image:caption>Kindhumans | Director of Sustainability Part of the Founding team to launch a Public Benefit Corporation Lead BCorp + Climate Neutral Certified + 1% For The Planet Member Managed GTM to launch 11 cause-benefiting apparel products Marketplace has donated $250,000+ to cause partners to date</image:caption>
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      <image:title>WORK - Make it stand out</image:title>
      <image:caption>HUM.AI | Partnership Advisor Supported the founding team as we commercialize remote sensing services. Hum.AI (Coastal Carbon) is a seed-funded startup on a mission to create positive impact through earth observation and AI, building multimodal foundation models for the natural world.</image:caption>
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      <image:caption>GoPro Inc. | Senior Project Manager, Global Lifestyle Events Spearheaded experiential activations, contributing to GoPro’s revenue growth from $526M to a $12B IPO valuation. Managed 600+ global projects with a $12M annual budget in the Outdoor, Action Sports, and Entertainment verticals. Example: Executed a $1.5M event, generating 91M media impressions and a $4.7M economic impact. Led global product launch experiences in APAC and EMEA markets, driving a 70% YoY increase in international sales. Defined project strategies, goals, and deliverables while collaborating cross-functionally. Appointed to a task force by the CMO and COO to develop the business planning process for the organization.</image:caption>
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      <image:caption>Red Bull North America | Field Marketing Specialist: Inland Empire, CA Managed a $4.7M annual budget and 28 field employees, developing and executing a regional marketing strategy that increased market share by 10% points in a key battleground market. Led local marketing efforts, including partnerships, athlete and event activations, public relations, social media, collegiate marketing, and product sampling. Managed external vendors, contractors and agencies while working cross-functionally with on-premise and off-premise sales managers to deliver return on investments for all field marketing programs.</image:caption>
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      <image:title>WORK - Make it stand out</image:title>
      <image:caption>Sustainable Surf | Special Project Advisor Developing organizational strategy for 2030 Overseeing GTM cross-functional alignment Calculating carbon footprints for partners Building supply and demand partnerships</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/af06a2b4-a16f-481b-93ad-f5358e1a0900/Screen+Shot+2024-02-13+at+12.52.56+PM.png</image:loc>
      <image:title>WORK - Make it stand out</image:title>
      <image:caption>Dark Divide | Campaign Producer Led the digital and theatrical go-to-market release of the film, partnering with brands and NGOs to promote tune-in messaging during COVID, coordinating virtual screenings and Q+As with the cast.</image:caption>
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    <image:image>
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      <image:title>WORK</image:title>
      <image:caption>Rapid Ohia Death WORKING GROUP | Digital Communications Consultant Strategy development for 2018 outreach plan Created processes and tools to align statewide outreach efforts between multi-sector networks Co-Produced full length documentary</image:caption>
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      <image:title>WORK</image:title>
      <image:caption>The Nature Conservancy | Content Producer + Community Engagement Advisor Produced short form story and participated in executive committee that created a climate-smart conservation action plan for the South Kohala coastal region on the Island of Hawaii</image:caption>
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      <image:title>WORK</image:title>
      <image:caption>Changing Tides Foundation | Board Member, Board Secretary Lead organizational strategy development and budget planning Creating processes to facilitate team collaboration Supporting finance and fundraising efforts</image:caption>
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      <image:title>WORK</image:title>
      <image:caption>SAVE THE WAVES | Business Development Advisor Product managed development of Citizen Science Mobile App Developed corporate partnerships and produced partner content</image:caption>
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      <image:caption>Climate Candy | Chief Marketing Officer Developed GTM Strategy and Brand Identify. Led Customer Discovery while building out the infrastructure, team, systems and process to launch the organization to market</image:caption>
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    <loc>https://www.swellminded.co/about</loc>
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    <lastmod>2025-09-05</lastmod>
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      <image:title>ABOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>ABOUT</image:title>
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      <image:title>ABOUT</image:title>
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  <url>
    <loc>https://www.swellminded.co/contact</loc>
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    <lastmod>2018-06-09</lastmod>
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      <image:title>ALOHA</image:title>
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