<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.swellminded.co/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1709135676221-K1PG09GS91431HU7DT5R/i-JfDLXFw-X2.jpg</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/e11e8d74-d99b-4f3b-bb74-1030fad562c8/DSC01738.png</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.swellminded.co/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/474a9c21-d8ed-4c0e-b1b1-b5ca8df63f59/Screenshot+2025-08-21+at+9.28.43%E2%80%AFAM.png</image:loc>
      <image:title>WORK - Make it stand out</image:title>
      <image:caption>HUM.AI | Partnership Advisor Led brand evolution and go-to-market strategy as marketing &amp; business development advisor — refreshing positioning, market messaging, and sales/pitch materials based on customer discovery. Hum.AI (Coastal Carbon) is a seed-funded startup on a mission to create positive impact through earth observation and AI, building multimodal foundation models for the natural world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/376bfb70-ca4f-4ea8-9ffa-6d6b6241511d/SeaTrees-badge-01-269x300.jpeg</image:loc>
      <image:title>WORK - Make it stand out</image:title>
      <image:caption>Sustainable Surf | Special Project Advisor Led go-to-market and partner strategy for SeaTrees' blue-carbon and biodiversity-credit restoration projects. Developed organizational strategy toward the goal of 100 restored ecosystems by 2030. Led development of the Mida Creek carbon offset project. Revamped the ambassador and individual-donor engagement strategy. Built supply and demand partnerships across the restoration network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1563088474894-I5Q6DT8YPO724FQZKYD3/KindHumans_Logo_cmyk.png</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Kindhumans | Director of Sustainability Part of the founding team that launched Kindhumans as a Public Benefit Corporation Led B Corp, Climate Neutral, and 1% for the Planet certification, raising the company's B Corp score from 85 to 108. Built go-to-market for a subscription refill model and 11 cause-benefiting product launches, including the #CollabsForKindness line, on a marketplace that's donated $250,000+ to cause partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1533715771801-3NA8OHSFLBIU9W2QXME5/STW__Artboard-6-e1491584067339.png</image:loc>
      <image:title>WORK</image:title>
      <image:caption>SAVE THE WAVES | Business Development Advisor Product-managed a crowdsourced, geo-tagged citizen-science app mapping coastal threats in real time, building the Salesforce backend and securing data-sharing partnerships. Developed corporate brand partnerships and produced partner content to grow coalition-wide adoption</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/b3076cfe-6029-4222-80ea-8e56f0abf267/climate+candy+logo.png</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Climate Candy | Chief Marketing Officer Built the marketing function from 0 to 1 as founding CMO — brand identity, subscription purchase model, and go-to-market strategy. Led customer discovery while building the infrastructure, team, systems, and process to launch the organization to market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/af06a2b4-a16f-481b-93ad-f5358e1a0900/Screen+Shot+2024-02-13+at+12.52.56+PM.png</image:loc>
      <image:title>WORK - Make it stand out</image:title>
      <image:caption>Dark Divide | Campaign Producer Led the digital and theatrical go-to-market release of REI Co-op Studios' first feature film, sourcing promotional partners including REI, Sierra Nevada, and All Trails, and directing nonprofit partner relationships including the National Wildlife Federation, to promote tune-in messaging during COVID, coordinating virtual screenings and Q+As with the cast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/36bc1dde-0440-4327-b3b9-b0abeaa36ac3/nature_conservacy_logo.PNG</image:loc>
      <image:title>WORK</image:title>
      <image:caption>The Nature Conservancy | Content Producer + Community Engagement Advisor Produced short form story and participated in executive committee that created a climate-smart conservation action plan for the South Kohala coastal region on the Island of Hawaii</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1533928942663-ECI5M4HTMUJ712ALI3JC/dlnr-hawaii-agency-logo.png</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Rapid Ohia Death WORKING GROUP | Digital Communications Consultant Won a competitive RFP to develop Hawaii's Department of Land &amp; Natural Resources communications strategy for its response to Rapid ʻŌhiʻa Death, a forest disease threatening native ecosystems. Created processes and tools to align statewide outreach efforts between multi-sector networks. Co-produced a full-length documentary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1486932481027-KWA9SWZX4RD4LZ0IUQJL/CTF_logo+LARGE+FONT-02.png</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Changing Tides Foundation | Board Member, Board Secretary Lead organizational strategy development and budget planning Creating processes to facilitate team collaboration Supporting finance and fundraising efforts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1487197675136-P4IFW56YVFAYIFTOBZJH/GP+Logo+square.png</image:loc>
      <image:title>WORK</image:title>
      <image:caption>GoPro Inc. | Senior Project Manager, Global Lifestyle Events Spearheaded experiential activations, contributing to GoPro’s revenue growth from $526M to a $11B Post-IPO valuation. Managed 600+ global projects with a $12M annual budget in the Outdoor, Action Sports, and Entertainment verticals. Example: Executed a $1.5M event, generating 91M media impressions and a $4.7M economic impact. Led global product launch experiences in APAC and EMEA markets, driving a 70% YoY increase in international sales. Defined project strategies, goals, and deliverables while collaborating cross-functionally. Appointed to a task force by the CMO and COO to develop the business planning process for the organization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1487197747593-RNHPQ8BZCG93BG0GY6GA/Red-bull-logo-square.png</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Red Bull North America | Field Marketing Specialist: Inland Empire, CA Managed a $4.7M annual budget and 28 field employees, developing and executing a regional marketing strategy that increased market share by 10% points in a key battleground market. Led local marketing efforts, including partnerships, athlete and event activations, public relations, social media, collegiate marketing, and product sampling. Managed external vendors, contractors and agencies while working cross-functionally with on-premise and off-premise sales managers to deliver return on investments for all field marketing programs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swellminded.co/about</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1533616060797-A4ACWD9XDBYXPC16ZDDB/AAEAAQAAAAAAAA25AAAAJDgzNmY5NGIwLWIzMzctNDBlMC04MzZlLWU5NWE1NTdlNjY0OQ.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1533616313181-LVZVYOVP5K16PA55KJ7E/AAEAAQAAAAAAAA25AAAAJDgzNmY5NGIwLWIzMzctNDBlMC04MzZlLWU5NWE1NTdlNjY0OQ.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1709133575142-ORC20MMX2ORYGU517QR2/i-XdjhJ8Z-X4.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/b8aa4961-d44d-4a31-a129-9908cd4e6639/Sam+Bennett_Headshot_%2724.jpg</image:loc>
      <image:title>ABOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.swellminded.co/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58a0b0c8cd0f68e8d041ba90/1487991266506-JC0OK5CTXN2EU2ZDN1XB/Screen+Shot+2017-02-15+at+9.21.06+PM.png</image:loc>
      <image:title>ALOHA</image:title>
    </image:image>
  </url>
</urlset>

