BUILDING BRANDS
SwellMinded is a boutique marketing and sustainability consultancy helping startups, SMBs, and nonprofits translate strategy into brand experiences that build trust, drive growth, and create lasting environmental impact. For nearly a decade, SwellMinded has worked as an embedded fractional leader for organizations looking to scale their positive impact.
WAVES
GROWTH
HAPPINESS
SAM BENNETT
FOUNDER + PRINCIPAL IMPACT CONSULTANT
Sam Bennett is a marketing and sustainability leader who has spent 19 years building brands people believe in, owning the strategy and the execution, first inside two of the most disciplined brand cultures in the industry, then as an independent consultant helping other organizations do the same. He led global lifestyle events for GoPro through the company's run to an $11B market cap, owned a $4.7M field marketing budget at Red Bull, and most recently served as Director of Marketing at TentCraft, leading a full revenue strategy transformation.
Sam brings a rare dual perspective: nearly two decades building large-scale, high-visibility brand experiences for consumer audiences, and nearly a decade translating that same discipline into sustainability strategy, certification, and impact communication for mission-driven organizations. In 2016, after witnessing Hawaiʻi's worst coral bleaching event firsthand, he founded SwellMinded to help brands build growth through environmental responsibility as a single strategy.
He currently serves as Chapter Chair of Surfrider Foundation's Northern Michigan chapter and has held board leadership roles with the Great Lakes Business Network, Changing Tides Foundation, and Blue Uprising.