BUILDING BRANDS
SwellMinded is a boutique marketing and sustainability consultancy helping startups, SMBs, and nonprofits translate strategy into the systems, partnerships, and brand experiences that build trust, drive growth, and create lasting environmental impact. For nearly a decade, SwellMinded has worked as an embedded fractional leader building the go-to-market infrastructure organizations need to scale their positive impact.
WAVES
GROWTH
HAPPINESS
SAM BENNETT
FOUNDER + PRINCIPAL IMPACT CONSULTANT
Sam Bennett is a marketing and sustainability leader who has spent 19 years building brands people believe in, owning the strategy and the execution, first inside two of the most disciplined brand cultures in the industry, then as an independent consultant helping other organizations do the same. He led global lifestyle events for GoPro through the company's run to an $11B market cap and owned a $4.7M field marketing budget at Red Bull. Most recently, as Director of Marketing at TentCraft, he rebuilt the revenue strategy, martech stack, and attribution model for a $22M brand portfolio, cutting paid search spend $100K+ while growing organic social revenue 104% YoY, and leading a single trade-show activation that drove $430K in confirmed B2B sales.
Sam brings a rare dual perspective: nearly two decades building large-scale, high-visibility brand experiences for consumer audiences, and nearly a decade translating that same discipline into sustainability strategy, certification, and impact-driven systems for mission-driven organizations. In 2016, after witnessing Hawaii's worst coral bleaching event firsthand, he founded SwellMinded to help brands build growth through environmental responsibility as a single strategy.
He currently serves as Chapter Chair of Surfrider Foundation's Northern Michigan chapter and has held board leadership roles with the Great Lakes Business Network, Changing Tides Foundation, and Blue Uprising PAC.