HUM.AI | Brand & GTM

Led go-to-market strategy as marketing & business development advisor helping refresh positioning, market messaging, and sales/pitch materials based on customer discovery. Hum.AI (Coastal Carbon) is a seed-funded startup on a mission to create positive impact through earth observation and AI, building multimodal foundation models for the natural world.

SUSTAINABLE SURF | GTM & Partnerships

Led go-to-market and partner strategy for SeaTrees' blue-carbon and biodiversity-credit restoration projects. Developed organizational strategy toward the goal of 100 restored ecosystems by 2030. Led development of the Mida Creek carbon offset project. Revamped the ambassador and individual-donor engagement strategy. Built supply and demand partnerships across the restoration network.

KINDHUMANS | Director of Sustainability

Part of the founding team that launched Kindhumans as a Public Benefit Corporation. Led B Corp, The Climate Label, and 1% for the Planet certification, raising the company's B Corp score from 85 to 108. Built go-to-market for a subscription refill model and 11 cause-benefiting product launches, including the #CollabsForKindness line, on a marketplace that's donated $250,000+ to cause partners.

SAVE THE WAVES | Product & Partnerships

Product-managed a crowdsourced, geo-tagged citizen-science app mapping coastal threats in real time, leading the Salesforce integration and securing data-sharing partnerships. Developed corporate brand partnerships and produced partner content to grow coalition-wide adoption.

CLIMATE CANDY | Chief Marketing Officer

Built the marketing function from 0 to 1 as founding CMO — brand identity, subscription purchase model, and go-to-market strategy. Led customer discovery while building the infrastructure, team, systems, and process to launch the organization to market.

DARK DIVIDE | Campaign Producer

Led the digital and theatrical go-to-market release of REI Co-op Studios' first feature film, sourcing promotional partners including REI, Sierra Nevada, and All Trails, and directing nonprofit partner relationships including the National Wildlife Federation, to promote tune-in messaging during COVID, coordinating virtual screenings and Q+As with the cast.

THE NATURE CONSERVANCY | Content & Community Engagement

Produced short form story and participated in executive committee that created a Climate-Smart Conservation Action Plan for the South Kohala coastal region on the Island of Hawaii.

RAPID OHIA DEATH WORKING GROUP | Content & Communications

Won a competitive RFP to develop Hawaii's Department of Land & Natural Resources communications strategy for its response to Rapid ʻŌhiʻa Death, a forest disease threatening native ecosystems. Created processes and tools to align statewide outreach efforts between multi-sector networks. Co-produced Saving ʻŌhiʻa – Hawaiʻi's Sacred Tree, a documentary that won three regional Emmy Awards from NATAS Pacific Southwest.

CORAL REEF ALLIANCE | Project Manager
Project-managed a 2017 Puakō community engagement meeting for CORAL's Clean Water for Reefs Puakō project, sharing progress and announcing the next phase of the multi-year effort to address wastewater pollution threatening Puakō's coral reefs. Worked under CORAL's Hawai'i program team alongside the project's Advisory Committee of researchers, industry experts, and community representatives.

TENTCRAFT | Director of Marketing

Led the marketing function for a $22M portfolio of custom event-asset and trade show manufacturing brands, rebuilding the revenue strategy, martech stack, and attribution model from the ground up. Cut paid search spend $100K+ while growing organic social revenue 104% YoY. Example: Led the Sea Otter Classic activation that spotlighted all 32 partner brands TentCraft built booths for, including Shimano, MIPS, and Waterloo, driving $430K in confirmed sales and 78% YoY growth in trade-show revenue. Pitched, built, and launched TentCraft's first rental program, landing $1M+ in new pipeline and $500K+ in revenue within 6 months.

RED BULL | Field Marketing Specialist: Inland Empire, CA

Managed a $4.7M annual budget and 28 field employees, developing and executing a regional marketing strategy that increased market share by 10% points in a key battleground market. Led local marketing efforts, including partnerships, athlete and event activations, public relations, social media, collegiate marketing, and product sampling. Managed external vendors, contractors and agencies while working cross-functionally with on-premise and off-premise sales managers to deliver return on investments for all field marketing programs.

Surfrider Foundation, Northern Michigan Chapter | Chapter Chair — 2026–Present
Protecting oceans, waves, and beaches through coastal conservation, activism, and public-access advocacy.

Blue Uprising PAC | Board Member, Board Secretary — 2018–2022
A surfer-founded political action committee that advocated against offshore drilling and for marine-protected areas and sustainable fisheries.